Down the rabbit hole with Lando
Built without logic — Lando of dbl.mx
Not everything coming out of Puerto is soft around the edges.
Some brands are built on repetition, discipline, and doing the same thing over and over until it feels right.
dbl sits somewhere in that space.
Founded by Orlando Salinas, the brand seems to come from a place of many apparent contradictions — routine, discipline, unpredictability, instinct, and occasional chaos.
It’s not trying too hard to be clever. It just works.
So for Bodeguita, it made sense immediately.
I came across Lando’s work on Instagram — his graphic style had this kind of directness I liked. He’d already worked with a few Puerto community brands I love and respect, so I got in touch.
What followed were a series of slightly chaotic but really fun design meetings that somehow always made sense by the end. We started building out the Bodeguita lucky cat into a series of “Puerto” scenarios — on a moto with a board, DJing, drunk, crying on the beach next to a broken surfboard.
None of it should have really worked, but it did. And a lot of those early designs are still bestsellers now.
That same mix of discipline and unpredictability runs through everything he does, so we asked him about process, pressure, and building something that actually connects.
Where do you usually work from, and what does that look like?
I work from home mostly. I like to be in my space and my dog is usually around me. I usually work with music or a show on in the background. I have attention deficit disorder, so me working looks really messy — a lot of standing up, starting other things, then coming back to my work.
What does an average day look like for you right now?
I also teach MMA, so the days I’m a coach are really structured — wake up early, coffee, stretching, drive to the gym, teach, eat, nap. Then a second training at night and sleep.
The days I’m working on design barely make sense — a lot of consuming art and sketching.
The days I design barely make sense or have any logic
What’s something small that brings you back to yourself?
Meditation. I meditate a lot — even just five minutes here and there, a couple of times a day.
What kind of person do you imagine wearing what you make?
Anyone who’s willing to be themselves. No bullshit. My work is statement-based.
How does it feel when you see someone wearing your brand?
I feel like I’m changing reality.
I feel like I’m changing reality
When do you feel most creative? (or least?)
Most creative: in the bathroom.
Least: in Chedraui.
What’s been the biggest surprise about running your own brand?
How much you can connect with people through a piece. I’ve told people on the street, “hey, I designed that shirt,” and they’ll tell you a real story that happened to them wearing it — or something that happened because of that shirt. That blows my mind every time.
Something happened because of that shirt
What’s one thing you wish people understood about running a small brand?
Personal problems become business problems. If you’re stubborn or self-absorbed, it shows — and people pick up on it subconsciously.
What’s your biggest dream for DBL?
I want to see someone like Slavoj Žižek or some big thinker wearing my dumb ass shit.
What does Bodeguita mean to you?
Weirdo safe haven.
Interview wrapped. Beer + mezcal time.
Spending time with Lando feels a bit like that too — slightly all over the place, but it always lands somewhere interesting.
DBL is the same.
DBL.mx — @dbl.mx
Faces of Founders - Watch the reel
